Hi all!! I’m really sorry for the complete lack of updates since ‘A’ levels ended; kudos to the few who visit back repeatedly. anyway just really surprised at all the unexpected traffic this blog has been getting hahaha. I hope it has helped in a way or another! I don’t think I’ll be continuing updates on this blog any more, but it has been a good time. and good practice for essay writing, although there’s much room for improvement left haha. Well we’ll let the results speak for themselves when they return!! (Hands up if you get haunted by this repeatedly; JOIN THE CLUB.)Anyway I’m here to do a final post!! If anyone is interested, I am offering my humble and sincere tutoring services for H1/2 Economics, Biology and/or Chemistry. My math isn’t fantastic, but I will assist in whatever means I can if you have any questions. Sorry I can’t give any promises/ tutoring  for GP though :(. Some vague statistics to paint myself in a more favourable light: oh just kidding haha I won’t list them here, but if it helps, I’m from RI (JC) and have always had pretty decent grades (As and Bs – i hope a ‘B’ is decent enough? :(. Had AABB/A for Prelims). yep if you have any further questions please feel free to contact me at simin024@gmail.com and I’ll get back to you asap! : )

P.S. I am no miracle worker but I try! More importantly, if you’re already scoring/ have been scoring Bs and high Cs then I think you’re on your way to distinctions at ‘A’ levels : ) keep up the good work!! If so, please let me know what you’re expecting haha cos I don’t want to make promises which I cannot guarantee I can deliver on.

Yup that’s about it! also offering notes which I made by myself over the course of the 2 years for Economics, Chemistry and Biology. Or if you have any further queries or requests, please don’t hesitate to send me an email.

With that, thank you all for sticking with me the past two years. This hasn’t been a very well-maintained blog at all, but wow at the 4.2k readers despite all that. : ) much love to all of you. To the class of 2014 currently awaiting the big day, ALL THE BEST! What’s done is done and your hard work will definitely pay off, hopefully in results which you desire : ). And all the best to your future courses of study, whatever they may be. Results don’t define you – what you do with them does, I believe. basically what you do with your life. (tip: it doesn’t always have to involve making millions or prestige or status etc; we cannot do great things, but we can do small things in great ways.). To the class of 2015 and onwards… JIAYOU! A levels aren’t the most fun thing ever, but for me it has been one of the most exciting 2 year marathon-cum-sprint I’ve been on. Hahaha yes I did enjoy myself immensely the past 2 years, a stark contrast to the overly drawn out 4 years at secondary school (which I feel have accomplished little, if anything at all). Hang in there! It’s really not that bad (and quite a lot of fun at that!) : ). take care everyone, here’s to a better year ahead ^_________^.

Signing off for the last time,

aleyx! (i guess you know my real name now though.)

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“Meritocracy has led to greater inequality.” To what extent is this true of your society? (AJC 2012)

DISCLAIMER that this is a horribly skewed essay, read at your own risk.

“Meritocracy has led to greater inequality.” To what extent is this true of your society? (AJC 2012)

“Reward for work and work for reward” is one of my society’s, Singapore, key guiding principles of governance. Meritocracy is praised as being the way forward for the small island state, defined to be a system that rewards individuals based on their capabilities and achievements, regardless of their background. While this system has received much critique and has been blamed for the growing disparity between the haves and have-nots in Singapore today, I believe that meritocracy has been more a boon than bane in narrowing the gap between the two, rather than polarising the two camps even further apart.

The principle of meritocracy has been met with cynicism and dissatisfaction from opponents in the country, believing that meritocracy is a farce that serves to benefit the elite and encourage elitism, at the expense of the less-capable and often less financially well-off, further widening the gap between the two. While Singapore has been lauded with first-world status, poverty remains notably present in the country today, with the country having a relatively high Gini coefficient of 0.423 (2012), an indication of the income disparity that exists. Founding father of Singapore, Senior Minister Lee Kuan Yew is a strong advocate of meritocracy as a means of levelling the playing field, as it provides everyone from all rungs of society to have an equal opportunity to succeed not based on one’s background, race, or financial circumstances, but instead on one’s talents and hard work. While the merits of this are evident and sound fair, to a large extent, I disagree that this is true. The fact is that one’s financial background has an undeniably large role in the success or ‘failure’ of an individual, simply because the wealth afforded to the families enable them to secure connections, enrichment classes and more from the onset, something which the lower-income families cannot afford to have. For example, the school fees to enrol in pre-schools (kindergartens) easily amount to $1000 a month (it is not subsidised by the government), with the number climbing more for renowned schools like The Little House Montessori and Eton Preschool. Enrolment to these schools start at an early age of 4-6 years old, and students at these schools get a significant head start in reading, numeracy skills and exposure to the arts and sports, such as ballet, football for example. In contrast, families struggling to make ends meet do not have the luxury of enrolling their children in such schools, placing the children at a disadvantage by the time primary school starts. In fact, a study by Yale revealed the “word gap” – educated parents who saw the value of early education read to their children daily gave their child an astounding head start of 30 million words more than those from less fortunate backgrounds. Such a scenario is likely to exist in Singapore as well. Clearly, one’s financial and educational background has irrefutable importance in determining one’s success, lending truth to the opponents’ view that meritocracy is but a farce that serves to benefit those already benefitting, leaving the less fortunate behind.

Nonetheless, meritocracy prevails in Singapore today, and I believe this is so because of the equality of opportunities it provides for one to achieve success, allowing the social inequity gap to be narrowed. While the above argument of unfair advantages for some is true, it is worth acknowledging that the principle of meritocracy does not favour the wealthy simply because they have more enrichment classes. In brief, one’s generation wealth does not automatically translate to a better life for the next, and vice versa due to the many factors in play, as well as meritocracy’s role in ensuring fair competition for all. Examples abound where sons and daughters of rich tycoons in Singapore squandered away the wealth of their parents, leaving them jobless and not much better off than their less affluent peers. On the flipside, Singapore’s meritocratic system provides even the lower educated opportunities for success. This is due to Singapore’s formidable education system; under the Compulsory Education Act, schooling until Primary Six is mandatory. Through the rigorous education system heavily subsidised by the government, students from all walks of life are brought together under the same institution and take the same final year examination (PSLE). One’s performance at the PSLE is hence not based on how many extra hours of tuition he or she has received, but rather, is a culmination of diligence, understanding and patience, something which all students can achieve notwithstanding their background. The Ministry of Education has made active and continuous efforts to upgrade all schools and provide all students with equal opportunities; for instance, remediation lessons are provided to students of a lower-income background for free at Community Centres, run by Voluntary Welfare Organisations such as SINDA, CDAC, Merdeka and Hokkien Huay Guan. While sceptics may argue that such lessons are no match for the hundreds that wealthy parents spend on well-established tuition centres like Mavis Tuition Centre, The Learning Lab, School of Thought for example, it is worth acknowledging that there are indeed measures in place to equip all with the necessary skills regardless of background. More importantly, while such enrichment classes can undoubtedly provide a much-needed edge for these students, ultimately, one’s performance is not entirely dependent on the number of hours he spends at a tuition class, but rather, one’s diligence and intellect. Thus, given that meritocracy does provide opportunity and hope for those from the less well-to-do families to succeed in life, the statement that meritocracy has worsened inequity in Singapore remains untrue to a large extent.

<insert more points which I cannot think of at the moment…>

Worth considering: Meritocracy as a force to spur individuals to achieve greater heights, reduce complacency among the wealthy, provide hope for the ‘less fortunate’… vs other countries like India where generations remain perpetually stuck at the bottom of the castes, disdained as “Untouchables”, whereas those with the fortune to be born into better families automatically have promise of a good life served to them on a silver platter. Sure, this exists in Singapore as well- but the effects are hardly as apparent, largely in part due to meritocracy that has enabled upward (and downward) social mobility. Thus, while I acknowledge that meritocracy may sometimes perpetuate elitism and benefit the upper echelons of society disproportionately more than the less fortunate, it is nonetheless a commendable policy that provides all Singaporeans with equal opportunities that are within grasp regardless of background. Hence, to a large extent, I conclude that it is not true that meritocracy worsens inequity in Singapore.

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“The richer we are, the poorer we become.” Discuss. (AJC 2012)

“The richer we are, the poorer we become.” Discuss. (AJC 2012)

Identify the paradox/ contention: that affluence/ greater monetary wealth doesn’t necessarily translate to a more enriched, well-to-do society in xxx aspects… identify trade-offs which make us ‘richer’

Richer à More affluent, financially more capable

Poorer à worse off (idea of comparatively worse should be there I think), in terms of…

  • Social – efficiency trade off for more interconnected, deep conversations – our wealth has enabled us to purchase smartphone devices, using social media as a platform to stay interconnected, conduct business transitions à acquiring more means of climbing up the corporate ladder, HOWEVER this has made us worse communicators than before (SMS: ILY/ will u mry me) vs long dates, face-to-face interaction. Hence, our reliance on technology made possible by our growing wealth has compromised our social interactions, leading me to believe that it is true that the more we prosper financially, the more it leads us to lose these valuable human connections, making us truly poorer than before.
  • Cultural, religiously, traditions? – Economic growth and trade-offs – in the pursuit of greater economic growth, efficiency etc, we may have neglected cultural practices. E.g. in Singapore, although Chinese New Year is still widely celebrated, the number of families the average Singaporean visits over the 5-day period has dwindled over the past few years. Families also no longer have reunion dinners on the same large scale, and 2013 Straits Times reported the startling number of youths and adults who have misunderstood the various festivity symbols (e.g. the tradition of giving mandarin oranges, wearing cheongsams, visiting, fireworks etc). also can briefly talk about loss of heritage sites (give e.g. beyond Singapore’s shores) – Given that we have become culturally less immersed in our roots and traditions as a result of globalisation (that has led to our wealth), it is worth acknowledging the truth that our financial wealth has come at the expense of our cultural sensitivity, making us poorer in this aspect.
  • Environmental degradation – pretty self-explanatory: do you think that we have become richer if our planet is dying?
  • Emotional – self-esteem issues. Paradox of affluence – blurring lines between needs and wants, leading one to falsely associate material possessions as a measure of self-worth. Give e.g. of numerous TVs and movies and Hollywood shows that glamourise the shopping-diva lifestyle; growing evidence of affluence and material possessions in developing and developed countries. E.g. Singapore has one of the highest smartphone penetration rate worldwide (87%), highest in Asia. Even in developing countries, the launch of the new iPhone 6 witnessed up to 9 million people from China on the waitlist for the iPhone 6 when it was first launched, testament to the growing consumerism/ materialism culture that affluence propagates. Explain the proliferation of high-end luxury goods at our shores today, with brand names like Kate Spade, Rolex (a watch sells for minimally a few thousand dollars), Prada, Gucci; automobiles like Lamborghinis, BMWs etc – no longer just a pragmatic function to travel but as a symbol of wealth to flaunt. Clearly, the rising trend of materialism and this incessant emphasis on owning more does not seem to abate any time soon, showing evidence of the greater emphasis the wealthy place on such material possessions and brand names. Paradoxically, however, one’s wealth does not seem to guarantee one’s happiness – studies by psychological experts have showed that beyond a certain income level ($500k I think), further increase in wealth no longer has any impact on one’s satisfaction levels. On that note, the paradox appears to hold true – the wealthier we become, the more likely we are to be dissatisfied (contrast with Bhutan, highest happiness index globally) and face self-esteem issues, leading me to believe that the statement is true to a large extent.

No, our increasing wealth does not necessarily mean that we become poorer in the above aspects. “A rising tide lifts all boats” (John F. Kennedy) – As countries around the world experience a growth in wealth (yes, even the countries currently saddled in debt and recession i.e. America, Greece, EU), such wealth has had positive impacts on the lives of the many, prompting me to disagree that we become worse off as a result of our increased wealth. Give e.g., then explain why wealth has benefited us – in terms of greater social connectedness, making us more aware of the needs of others around – i.e. Previously, one’s primary concern was to fill the rice bowl, but today, we can look beyond ourselves and this has been possible by the ‘safety net of money’ that we possess, enabling us to be more feeling and caring as a society (phew, such a far-fetched argument which would probably be wise to not include in tomorrow’s essay…) – give e.g. of community service trips to various developing countries, practised in American colleges, Australian universities, Singapore secondary and tertiary institutes etc… all possible only because we have attained minimum standards of living, enabling us to see beyond ourselves and build compassion. Thus, our increased affluence has played a large role in bettering not only our lives, but those of others around as it provides us with financial security and ability to pursue our dreams/ to aid those in need, suggesting that wealth makes people better, rather than poorer.

OR as an alternative to the crappy paragraph above… instead of arguing about how wealth has led us to become more interconnected and compassionate about those in other countries, consider scaling it down to the ‘individual’ level à Change to how, with wealth, people are more financially secure and ‘equipped’ to take risks e.g Gen Xers are more likely to pursue their aspirations (which, surprise surprise, rarely involves making big bucks. Instead the younger generation today (who is financially more well-off) prioritises other things like relationships, satisfaction, giving-back, harmony etc above monetary gains) than their parents, the Baby Boomers who experienced financial difficulties previously. Thus there is a changing mindset, no longer on being financially secure à argue that this is possible ONLY because we have attained a satisfactory standard of living, that allows people this ease of mind to pursue their aspirations and enrich their lives in the process, attributable in large to our increased affluence today.

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“The answer to environmental damage is not to be found in technology but by leading a simpler life.” How far do you agree? (CJC 2014)

HOLLA ALL! We have less than 24 hours to GP P1 (but also about 36 hours till we bid the subject goodbye forever) — hang in there!! We’ll make it out fine : ).

“The answer to environmental damage is not to be found in technology but by leading a simpler life.” How far do you agree? (CJC 2014)

“The world has enough to satisfy every man’s needs, but not every man’s greed.” Is an oft-quoted line by environmentalists advocating for a more eco-friendly approach in our lives today. Indeed, with the population increasing by 10 000 an hour and an unprecedented rate of production increasing today, the strain we place on the world is indubitably the worst yet. Environmental damage is apparent, from rising temperatures, erratic weathers and barren landscapes, leading many to make calls for action. To a large extent, I believe that technology is of invaluable importance in resolving this crisis, more so than simply reducing our consumption and production patterns.

Nonetheless, it is indisputable that the root of the problem lies not in our inefficient technology, but rather, in our excessive consumption and desire for more today. Indeed, even as resources are fast-depleting, human consumption has been on the rise- both among the affluent in the developed countries, as well as among the poorer who has witnessed rising income in recent years. Examples that highlight our high levels of consumption as a factor of environmental damage abound – in its pursuit of economic growth, China has experienced consistently strong budget surpluses, but also hyperpollution with air standards bordering on unhealthy.

Other examples: Fast Fashion, throwaway gadgets, disposable printer, e-waste. I think the first paragraph is a replica of the second so I’m probably not continuing with the first…. Yeah. Also an interesting statistic to insert in para 2 is that each Briton’s carbon footprint is equivalent to that of 22 Malawians (i.e. developed vs developing country – this shows that if everyone were to collectively reduce their consumption levels significantly, there will definitely be a significant impact on our environment.)

In Economics, the supply is said to be created by the demand. At the core of it all, it is the consumers’ demand for more goods that encourages suppliers to increase their production, prompting me to believe that perhaps the answer lies in reducing our consumption, rather than on improving technology. Today, consumerism is on the rise, a term only recently coined as an “affluent” problem. Companies today thrive on meeting the consumers’ demands, but more pertinently, by ‘creating’ demand where there previously was not. Take for example the smartphone industry: ten years ago, touch phone screens were bulky and had poor user interface, leaving users grappling with the unfriendly stylus that was hard to utilise efficiently; today, in most developed countries, it has become a challenge to find someone willing to leave the house without their smartphones. Corporations today make massive profits from blurring the ‘wants’ and ‘needs’ of consumers, as seen in many electrical products consumers swear by today. Unarguably, these have greatly improved the standards of living for all involved in terms of efficiency, entertainment and convenience. However, such appliances do not come from thin air— in the process of production, millions of tonnes of greenhouse gases and pollutants are released into the atmosphere, contributing in large to the environmental damage we face today. In fact, the modern world generates more than 5000 tonnes of e-waste every year, most of which contain metals that cannot be recycled but are instead incinerated at great costs to the environment. Given that our high standards and demands for more products feed the toxic fumes that damage the world today, it is perhaps worth considering that the power to resolve such problems lies not in creating more efficient technologies. Rather, the onus should be on the consumer to reduce their boundless appetite for consumption, only then will large companies respond by reducing their production levels accordingly. Such a collective response appears to be more sustainable and promising in the long run towards reducing environmental damage, instead of depending on technological advancements as a panacea to resolve our insatiable appetites for more gadgets and products.

While the argument that much of the damage on the environment today has been caused by us consumers appears unassailable, to claim that these problems can be solved by simply reversing our consumption patterns alone is a far-fetched claim at best. Instead, the role of technology in resolving our environmental crisis grows more crucial, and I believe that technology is a better and more realistic answer for our current environmental crisis than leading a simpler life, primarily because of technology’s efficiency and untapped potential. In the short span of years environmental technology has been looked into, the world has witnessed impressive energy-efficient, environmentally friendly products that offer promising alternatives to our current energy sources. Some examples are solar energy, hydro energy, nuclear energy and wind energy. Technology has enabled us to harness the renewable and ‘infinite’ energy Mother Earth delivers effectively, in a way that is sustainable and non-polluting for current and future generations. In fact, Japan’s rapid economic climb in the late 20th century can be attributed to its investment in nuclear energy, with 48 nuclear plants that supplement more than 50% of the country’s energy needs. Countries like Switzerland, Luxemborg and Australia utilise a combination of wind energy, hydro energy and solar energy to power their production processes, sterling examples that these alternative forms of energy can and do offer a better alternative to the dirtier fossil fuel sources which are rapidly depleting. The role of technology in enabling countries to utilise these natural sources such as through hydro-powered turbines, solar panels and windmills is evident. As further research and development is invested into these fields, the increased efficiency and energy conversion of these alternative fuels appears to offer a promising solution to the energy crisis plaguing the world today. Thus, I am inclined to believe that technology has an increasingly integral role to play in this fight against environmental damage, with far more extensive reaching positive effects than individual consumers.

Lastly, we must look to technology as a solution to resolving our environmental damage today, beyond just ourselves. As discussed earlier, it is inevitable that population numbers increase, and with the growing affluence worldwide, consumption levels are bound to skyrocket in the next 50 years or so. Thus, the possibility of us reducing our production or consumption levels in the future appear more unrealistic than feasible. Nonetheless, technological advancements into more environmentally-friendly products today highlight the possibility that technology may in fact enable us to ‘have our cake and eat it’ too. With the numerous environmental campaigns that have emerged over the years, more and more consumers are increasingly aware of the need to consume responsibly and in a sustainable manner. Thus, companies recognise their corporate social responsibility (CSR) and have pushed out more environmentally-friendly products in recent years, all made possible with technology. Some examples are the lithium-ion battery that powers mobile devices and calculators today, with significantly higher energy efficiency conversion; cars that run on the hydrogen-oxygen fuel cell, the iron-chrome battery, for example. H&M (a clothing retail outlet) and Uniqlo featured clothes made with recycled cotton and natural fibers, with the former offering “buy back schemes” to recycle clothes which people would have otherwise disposed. These were made possible due to advances in recycling methods, synthesis of natural fibres, a result of technology. Beyond just electrical gadgets we are familiar with, a group of scientists in London have created “enviropigs” which pass out faeces that have lower phosphate content, reducing pollution levels in lakes and soil, freeing up more arable land for farmers. Additionally, technology has streamlined the deforestation process, offering alternatives to subsistence farmers who previously relied heavily on slash-and-burn techniques. Clearly, technology has great power and potential in improving the planet’s environmental health, not just in the developed countries, but also in reducing pollution in developing countries even before they begin their industrialisation processes.

The need to restore our ailing planet back to its former glory has never been more pressing. Such a seemingly insurmountable feat is not possible by relying on a few individuals and technology alone; despite all its potential, technology is ultimately still limited in its reach if consumers, producers and corporations fail to acknowledge the problem at hand. After all, technology is but a tool we can harness to our advantage, but cannot be seen as the ultimate panacea complacently. Only as we work together as a community of global citizens, can we look beyond our own personal, corporate and national interests, in a way that will enable the earth to satisfy every man’s needs, instead of every man’s greed.

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Does advertising exert too great an influence on children and teenagers today?

DISCLAIMER: NOT the best essay outline, seriously. (see below).

7 DAYS TO GP!!!

Does advertising exert too great an influence on children and teenagers today?

Introduction:

Define advertising: A tool used by companies to promote their products and services, usually with the aim to sell a product, to sell a message.

  • Type of advertising: To sell a good/ service (Commercials), for education (anti-gambling)
  • Media used: Traditional media e.g. newspapers, noticeboards, on trains, Television; Word of mouth; Online: spam emails, social media sites, almost every website actually, YouTube

Advertising – the act of promoting a message, product or service with the aim to sell or convince the consumer or to subscribe to or purchase a particular product. Today, we witness an unprecedented level of advertising that easily permeates every aspect of our life – while waiting for the bus, BurgerKing’s new BaconDuo invites us temptingly; while on the bus, the exterior of the bus is splashed with infographics on cervical cancer; while browsing through Facebook, we are prompted to subscribe to HuffingtonPost’s newsfeed. Indeed, advertising today has never been more ubiquitous and present, splashed on every surface imaginable, from traditional media to online media. To a large extent, I agree that advertising has exerted too great an influence on children and teenagers today, having significant ability to mould ideas and values of these malleable minds, far beyond what

Exerts TOO great an influence:

  • Use of subliminal messaging; e.g. Eva Longaria, a voluptuous model from Desperate Housewives starred in a Magnum commercial, and was seen licking the Magnum bar very suggestively – unnecessarily sexual hint to an ice-cream commercial, tenuous link between desire and sex.
  • BMW cars often with female models
  • Eclipse mint commercials with handsome males breathing down a female’s neck (literally) to ‘feel the freshness’
  • Not just in TV adverts, magazine covers or newspapers— online websites which teenagers frequent e.g. YouTube now has a new 30s ad which one must sit through before the video itself; ubiquity of advertisements on Facebook, Twitter, Google.
  • EXPLAIN WHY the influence on teenagers is TOO great: Basically that many advertisements today no longer sell just the specifics of their product, but in order to gain the favour and appeal of a wider audience, they use such tactics which are questionable, and may result in youths getting the wrong ideas about women/ sexual appeal etc.
  • Whole new ball game in the world of advertising: More than 97% of advertisements today are drawn up with the help of psychologists who specialise in the studying of how human psyche responds to different triggers, all in the hopes of gaining the greatest foothold/ support in that particular industry.
  • Given the indisputable pervasiveness of such advertisements in the lives of all including children and teenagers, such exposure to these advertisements have unknowingly led to the objectification of women and oversexualisation of these day to day products.
  • For the female teenagers/ children: Can be degrading and promote wrong idea that, in order to be desired/ hot you have to be a certain body frame and structure (when in reality, easily 99.7% of advertisements have been carefully edited and photoshopped to achieve such perfection)
  • For the males: That “real women” should have voluptuous curves, be slim with waist-long hair in wavy curls.
  • THUS, the influence advertising has on shaping the ideals and mindsets of children and teenagers, who tend to be significantly more susceptible, is indeed excessive, given its ubiquity and control of the media. “Whoever controls the media controls the mind” – although one may argue that there has been growing media literacy taught in schools today, the all-pervasiveness of advertisements all preaching the same message will indubitably incorporate the wrong ‘aspirations’ in our youths today.
  • It is VERY significant because it leads to lowered self-esteem for not reaching the perfect ideal; distorts perception of reality, propagates unrealistic notions of perfection (which leads to sex having lost its appeal! See fun fact below).
  • SEX SELLS.
  • FUN FACT: A research study found that exposure to pornography (online) has dampened the experience of sex for the average man, because (to quote the researcher) “After seeing such picture perfect models in positions/ acts customised to the male’s preference/ beck and call, real women are simply viewed as “bad porn””.
  • Other thoughts: Objectification of women (but overused)

Beyond tenuous sexual links which many advertisements today depend on, advertisements also inculcate poor habits in the lives of children and teenagers today, simply because their profit-maximising objective blinds them temporarily to what is ‘healthy’ and ‘unhealthy’.

  • e. A fast food chain selling products that are high in saturated fats, oil, sodium and cholesterol cannot sell its product by teaching children they have to eat their 3 servings of vegetables and fruits and a minimum amount of fats.
  • McDomination – fun fact: While almost 96% of American children could identify the golden arches, fewer than 20% could identify the Christian cross.
  • Basically that food companies thrive on their consumers making nutritionally-lacking habits, hence in order to sell their products, they can either 1. Eliminate nutritional education or 2. Make demand so price inelastic such that consumers find no suitable substitute for their extremely unhealthy food- and how can one achieve that? Through saliva-inducing picture perfect images of the fluffy hamburger bun garnished beautifully with sesame seeds in just the right quantities, with a juicy succulent beef patty sandwiched between a bed of fresh and crisp lettuce with a bright red tomato slice…. Accompanied with piping hot golden brown fries (seriously, MANY fast food advertisements show steam rising from the fries) fried to perfection… yeah you get the point.
  • HOWEVER many fast food companies also leverage on (1) – McD, Carls’ Junior, fast food suppliers to school lunches have repeatedly opposed the state’s intervention in ‘dissuading consumers’ from consumption of fast foods.
  • The advent of globalisation has led to an increasing number of fast food companies with their tempting mouth-watering advertisements arriving at our shores, with the opening of Pie Face, Carls’ Junior, Dunkin’ Donuts, Krispy Kreme, Donut Factory, Jollibee, Yellow Submarine and more than 20 other fast food chains in the past 5 years arriving in Singapore alone– worldwide, we no longer face malnourished children, but have witnessed a worryingly burgeoning trend of globesity.
  • Given that advertisements today play a huge role in influencing the food choices of teenagers and children especially – fast food companies advertise toys and famous cartoon characters to sell their products, e.g. MacDonald’s launches new themed toy in their HappyMeal sets every month + not just fast food, but soft drinks such as CocaCola, Pepsi, etc – that has led to undiscerning youths making poor nutritional choices and inculcating an unhealthy lifestyle of excesses, it is not too far-fetched to agree that advertising has had too much influence in the developmental years of our children today, as evidenced by growing obesity-related diseases experienced by children today. Fun fact: childhood obesity has nearly tripled in the past decade alone.

ANTITHESIS: Advertising does not exert TOO GREAT an influence

  • Growing media literacy

OR another antithesis stand is that, while i concur that advertisements have had very significant influence in affecting the mindsets, lifestyles of children and teenagers today, it is perhaps not entirely a bad thing only –

  • Positive advertisements
  • ALS Ice Bucket challenge – yes, may have been a “slacktivism” movement initiated on social media which encourages people to dump an ice bucket on their heads, BUT it is worth noting that it has raised considerable awareness about people suffering from Lou Gehrig’s disease, previously unheard of.
  • Cervical cancer movement in Singapore as advertised by radio DJ Rosalyn Lee, to encourage young teenagers to go for HPV (cervical cancer) vaccination before a certain age (before their first period or something??) to greatly minimise the likelihood of gaining cc in the future
  • Breast cancer awareness month
  • Anti-gambling advertisement (Andy) by Singapore’s National Council of Problem Gambling, turned famous overnight and was even hosted on Jimmy Fallon’s night show or something – using local, trending events and news (World Cup betting) with local context to greatly bring home a point
  • Cyber-bullying campaign worldwide
  • While fast food companies have been unrelentingly aggressive in their advertising efforts, so have the government and other health boards globally – in August 2014, Singapore had a new rule to review/ ban fast food advertising, carefully regulated by Media Development Authority. Also in America, First Lady’s “Let’s Move” campaign has gained much traction since it was initiated, education in schools etc to ‘combat’ the advertising by fast food companies and correct imperfect information in the young.
  • Hence, while it is undeniable that advertisements have a significant and ubiquitous impact on our youth and teenagers today, it is worth considering that not all advertisements are negative and a ‘bad influence’ – in fact, it is simply because of its widespread audience and significant influences that advertising can be successfully used as an appropriate tool, to inculcate the correct ideals in our children today.

SOME FLAWS ABOUT THIS WHICH I NOTICED.

  1. Overgeneralisations
  2. Vague examples
  3. **very obvious LACK OF ANALYSIS as to WHY these advertisements are TOO harmful/ too influential on the lives of youths and children
  4. LACK of emphasis on TEENAGERS and CHILDREN, TODAY – key words not addressed sufficiently, glossing over i.e. a lot of the impacts stated above can seem to apply to the general public across all age groups.
  5. Education – probably not a good example to use as ‘advertising’.

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Social Media: Clicktivism, Slacktivism, or Activism?

Just a list of examples which hopefully will come in handy on 3 Nov!

Campaigns kickstarted by Social Media: Slacktivism, Clicktivism or Activism?

Slacktivism: Times’ magazine jokingly predicted that the 2012 person of the year would be a “Slacktivist” – a term coined in 1927 but recently gained much traction and notice in recent years.

How to use social media as a tool for engagement:

  1. Purposeful engagement
  2. Empowerment
  3. Inclusiveness
  1. Save Darfur took FB by storm from 2007-10
    • But after three years, despite more than 1 million FB members 99.76% never donated money and 72% didn’t recruit anyone else.
    • Is Facebook less useful as a mobilising tool than a marketing tool?
    • Funds raised for Darfur: Facebook: $88,400; Direct mail: $1,097,800; Advertising: $4 million
  2. #StopKony campaign (2012)
    • The film’s purpose was to promote the charity’s “Stop Kony” movement to make African cult and militia leader, indicted war criminal and the International Criminal Court fugitive Joseph Kony globally known in order to have him arrested by the end of 2012, when the campaign expired.
    • As of March 1, 2014, the film has received over 100 million views and 1.3 million “likes” on the video-sharing website YouTube.
    • A 30-minute film produced by a US company called Invisible Children, Inc (by Jason Russell) about Joseph Kony, the 51-year-old Ugandan warlord and International Criminal Court indictee whose rebel militia, the Lord’s Resistance Army, has waged war against the Ugandan government for almost 30 years. The video, pushed by western celebrities, became the third most viewed YouTube video of 2012, and Joseph Kony the ninth most searched for person on Google that year.
    • The campaign resulted in a resolution by the United States Senate and contributed to the decision to send troops by the African Union.
    • POSITIVE Human Rights Watch (HRW)’s Africa division senior researcher Anneke Van Woudenberg; HRW’s LRA researcher Ida Sawyer; Amnesty International, which had documented what it described as the LRA’s “horrific impact on the lives of thousands of civilians in Central African Republic, Democratic Republic of Congo, South Sudan and Uganda” and for years had been calling for the LRA leaders to be arrested, welcomed the massive public response to the Kony 2012 campaign.
    • NEGATIVE: Mikaela Luttrell-Rowland from Clark University’s Strassler Center for Holocaust and Genocide Studies stated that it was “irresponsible to prize feel good, simplistic messages over complex history and to treat consumerist-consciousness raising as interchangeable with education.”
    • FALSE representation as the Joseph Kony had fled in 2006 and the war was no longer ongoing in Uganda
    • Criticism about it ‘oversensationalising’ the entire thing without taking into account actual happenings and facts
    • Is where the initial “Slacktivism” term emerged
  1. #wakeupcall is raising money for Unicef’s Syria Emergency appeal
    • A new internet craze involving celebrities posting photographs of themselves in bed could become the next ‘Ice Bucket Challenge’. E.g. Hugh Grant, Tom Hiddleston and Stephen Fry jumping on the bandwagon.
    • Estimated to have reached over 300 million people with Jeremy Clarkson and Heston Blumenthal recently showing their solidarity for the campaign
  2. #UmbrellaRevolution
    • How increased accessibility and globalisation of news has made us more aware of things happening halfway across the world:
    • The post-it note revolution has made its way to Hong Kong House on Druitt Street with messages of solidarity around the world from Norway, Taiwan, Vietnam and Italy.
    • Also that the HK “Occupy” movement is deemed as a result of Western influences
  3. ALS Ice Bucket Challenge (Lou Gehrig’s disease)
    • 100 million in donations in a single month vs. only $2.5 million for all of 2013 (3500% increase) with more than 3 million donors
    • During the month of August the ALS challenge was responsible for more Google searches than Gaza, Ferguson, and Iraq combined.
  4. In response, #rubblebucketchallenge
    • “Our campaign does not aim at collecting donations because the money will not bring the so many innocent souls back to life and we cannot begin to rebuild Gaza unless the Israeli attacks stop,” says Yusef. “Our campaign is more of a social media revolution where people show their solidarity with Gaza and publicly reject the killing of civilians.” #rubblebucketchallenge
    • A great example of a campaign which reminds us that a call to action does not always have to be about donating money. In today’s world building a social media revolution can make a powerful statement but is mobilising online support enough to catalyse change?
  5. #BringBackOurGirls
    • Boko Haram, an extremist Muslim group in Nigeria, abducted nearly 300 schoolgirls from a rural secondary school in Chibok.
    • Publicity by famed celebrities: Sarah Brown, Michelle Obama, David Cameron, Kim Kardashian, Diddy, Ellen DeGeneres, Hillary Clinton, Anne Hathaway, Angelina Jolie,
    • Has led to the establishment of a Safe Schools Initiative – a $20m fund championed by former British Prime Minister Gordon Brown, and aimed at protecting schools in the troubled region.
    • The limits of hashtag activism became apparent; sharing outrage on social media felt empowering to many shortly after the abduction but did not translate into any real effect. The collective outrage of the Western world was irrelevant to Boko Haram, who reveled in the attention and recognition.
    • The attention does little to dispel the ignorance that surrounds Africa and its issues. Instead it ends up helping perpetuate dangerous stereotypes about the continent, reducing everything to the most simplistic forms: bad Boko Haram versus the innocent girls of Nigeria (ignored the fact that months before the abduction of the girls, BH murdered almost 60 boys in a school in the region).
    • Has raised the profile/ publicity of the Boko Haram terrorist group which was likely to be their intention
    • As days turned to weeks and weeks turn to months, the demand to Bring Back Our Girls faded. Most of those who initially shared the pleas on social media soon moved on to other causes and other concerns, including ALS water dunkings and outrage over the police shooting of an unarmed teenager in Ferguson, Missouri. Other important international news stories took precedence, from downed planes to Russia to other Muslim extremists in Iraq beheading Westerners.
  1. Awareness campaigns/ Emma Watson’s HeforShe Campaign
    • October is Breast Cancer Awareness month, Domestic Violence Awareness Month, AIDS Awareness Month, Rett Syndrome Awareness Month, Selective Mutism Awareness Month, and Vegetarian Awareness Month. And Dental Hygiene Awareness Month
    • “Awareness” is a virus that preys on well-meaning minds. It tricks us into thinking that thought is the same as action, that acknowledging something is the same as fixing it. Awareness is a problem masquerading as a solution. It’s part of a crisis of tangibility, where we confuse mental thoughts, or digital clicks, for real action. “Awareness” is a direct descendent of the “if you can dream it, you can do it!” mentality on which Millennials were weaned.
    • g. Emma Watson (UN Women Goodwill Ambassador, July 2014) HeforShe campaign which calls for men to advocate for gender equality. | Also in September Watson made her first country visit as a UN Women Goodwill Ambassador to Uruguay, where she gave a speech that highlighted the need for women’s political participation.
    • The goal of the campaign was to get 1 billion men to sign the HeforShe pledge, in a “solidarity movement” to stand up for gender equality. Watson’s speech was a beautiful, articulate defense of feminism that went appropriately viral. But it promised no concrete action towards educating women or stopping gender-based violence–no funding, no organized policy strategy, no legislation. More than 171,000 men have so far signed the HeforShe petition, but what does that even mean? They’ve just pressed a button saying they support women–that’s like pressing a button saying “I’m not a racist.” It’s easier than checking “agree” on the iTunes Terms & Conditions.
    • FeelingNuts” campaign endorsed by Hugh Jackman when he tweeted a picture of himself holding his own (clothed) balls. The scrotum-squeeze has gone viral, but how much money has been raised to fight testicular cancer? Questionable success/ purpose?
    • “Awareness” has become more of a branding opportunity than a public service.
    • http://time.com/3449708/breast-cancer-awareness-month-domestic-violence-awareness/
  2. Social media and actual impact (through partnerships with companies)
    • Cause marketing:
    • Real money is being donated thanks to the partnership between social media users and cause marketers – lots of it. E.g. Varian Medical Systems is running a campaign to donate $50 for every “letter” you write to cancer. Bank of America has set a $1 million limit on their campaign to support wounded troops. Alaska Airlines is donating $100,000 to clean up Coral Reefs, in exchange for downloads of their mobile apps. Resources dedicated to these campaigns are part of a larger shift toward corporations feeling pressure to demonstrate good CSR or corporate social responsibility
    • cause marketing campaigns like those mentioned above give people – especially young people – a sense of power and responsibility, and a belief that they can actually make a difference by working together, whether or not they have a lot of money or time at their disposal.
  3. Social media and entrepreunial projects
    • Kickstarter, crowdfunding
    • Zadaqa (closed) which is a website that provides a platform for social activism
  4. Impact of social media on Politics
    • Egypt Revolution 2011: After 18 days of tumultuous protests and stubborn refusals to leave a position he’s held for 30 years, Egypt’s President Hosni Mubarak gave up power. During a time of unrest that saw Mubarak’s regime disconnect Egypt from the Internet for several days, social networking sites like Facebook and Twitter served as critical tools for the people seeking to topple the long-time ruler.
    • Obama successfully used social networking sites, like Facebook, YouTube and Twitter to help drive his 2008 presidential campaign. And his staffers knew that it wasn’t enough for supporters to simply “like” his Facebook page or follow his campaign’s tweets; They needed to use social media to galvanize real action in the real world.
  5. Social media have become coordinating tools for nearly all of the world’s political movements
    • Spain 2004, when demonstrations organized by text messaging led to the quick ouster of Spanish Prime Minister José María Aznar, who had inaccurately blamed the Madrid transit bombings on Basque separatists.
    • The Communist Party lost power in Moldova in 2009 when massive protests coordinated in part by text message, Facebook, and Twitter broke out after an obviously fraudulent election.
    • Around the world, the Catholic Church has faced lawsuits over its harboring of child rapists, a process that started when The Boston Globe’s 2002 exposé of sexual abuse in the church went viral online in a matter of hours.
    • FAILURES: The Red Shirt uprising in Thailand in 2010: protesters savvy with social media occupied downtown Bangkok until the Thai government dispersed the protesters, killing dozens.
  6. Unicef’s “Likes don’t save lives” campaign
    • Posted a poster “Like Us on Facebook and we will save zero lives from vaccination”
    • Video posted on its Facebook showing an orphaned child standing in a third-world hovel with his brother on the mat on the floor behind him. He’s worried he’ll get sick, the captions say, “like my mom got sick, but…”
    • “But I think everything will be alright. Today UNICEF Sweden has 177,000 likes on Facebook. Maybe they will reach 200,000 by summer.”
  7. ISIS (Islamic State of Iraq and Syria)’ (terrifying) use of media
    • Isis’s global media operation appears to have two key objectives: to provoke the US and its allies, and to recruit from outside the Middle East.
    • Through the horrific videos of the beheadings of US journalists James Foley and Steven Sotloff, and aid workers David Haines and, on Friday, Alan Henning, have helped drag western powers back into combat in the region. Meanwhile, those same countries have seen their citizens departing to join Isis.
    • Foley, Sotloff and other hostages have been forced in the videos to condemn the US government’s “complacency and criminality” and to warn them not to intervene.
    • One of ISIS’s more successful ventures is an Arabic-language Twitter app called The Dawn of Glad Tidings, or just Dawn. The app, an official ISIS product promoted by its top users, is advertised as a way to keep up on the latest news about the jihadi group (has hundreds of registrations to date)
    • The app first went into wide use in April 2014, but its posting activity has ramped up during the group’s latest offensive, reaching an all-time high of almost 40,000 tweets in one day as ISIS marched into the northern Iraqi city of Mosul (Jun 2014). On Sunday, as the media reported on the group’s advance toward Baghdad, hundreds of Dawn app users began sending thousands of tweets featuring an image of an armed jihadist gazing at the ISIS flag flying over the city, with the text, “We are coming, Baghdad” (see below). The volume of these tweets was enough to make any search for “Baghdad” on Twitter generate the image among its first results.
    • Another method is through the use of organised hashtag campaigns: When ISIS gets its hashtag into the @ActiveHashtags stream, it results in an average of 72 retweets per tweet, which only makes the hashtag trend more. As it gains traction, more users are exposed to ISIS’s messaging. The group’s supporters also run accounts similar to @ActiveHashtags that exclusively feature jihadi content and can produce hundreds of retweets per tweet.
    • ISIS uses hashtags to focus-group messaging and branding concepts. As a result of these strategies, and others, ISIS is able to project strength and promote engagement online.
    • http://www.thedailybeast.com/articles/2014/08/31/isis-s-use-of-social-media-to-reach-you-its-new-audience.html

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Interesting Stuff I read

extremely wordy; no guarantee anything here will be helpful.

all taken (wholesale) from The Atlantic

  • The Teenagers of ISIS
  • Thus far, ISIS has allegedly recruited more than a hundred Americans to join their terrorist efforts. Much of their recruitment is done online, often through videos. Ever since ISIS released a video of American journalist James Foley’s murder in August, their web presence has only increased, relying heavily on violent videos and propaganda messages to attract potential young jihadists.
  • Transgender teenagers are given drugs to prevent puberty, now covered by Medicaid in: Massachusetts, Oregon, California, Vermont, and the District of Columbia cover any sort of transgender care through their Medicaid plans
  • “First, it buys patients time to make an informed decision on how and if they want to physically transition to the gender with which they identify. And second, if they do decide to go through with the transition, puberty-suppressing drugs make the process smoother.”
  • Drug costs up to 1000 a month
  • Battling ageism with subliminal messaging
  • Becca Levy, the director of social and behavioral sciences at the Yale School of Public Health, has spent much of her career examining how cultural perceptions of aging affect the health of the elderly. In one 2002 study, she and her colleagues analyzed data collected from 660 seniors over a quarter-century; those with an optimistic view of old age lived an average of 7.5 years longer than those with a pessimistic view, even after controlling for factors like overall health, socioeconomic status, and loneliness. In another study, this one from 2012, a team of researchers followed 598 people over the age of 70 as they recovered from disabling injuries or illnesses. Sure enough, those with more positive ideas of aging were more likely to make a full recovery.
  • Life expectancy at birth rate averages an increase in 3 months with each passing year e.g. in US it is 79 years vs 47 (start of 20th century); 45 (1840) in Sweden vs 83 today.
  • Researchers at Buck Institute set up since 1999 to study ageing and how to prolong lifespans – have already quintupled the lifespan of a worm.
  • “Twenty years ago it was a really big deal to extend the life span of worms. Now any postdoc can do that,” says Simon Melov, a Buck geneticist. Experiments funded by the National Institute on Aging have shown that drugs can extend a mouse’s life span by about a quarter, and Buck researchers have been able to reverse age-related heart dysfunction in the same animal. Think how the world would be upended if human longevity quickly jumped another 25 percent.
  • gs. Buck is not alone in its pursuit. The University of Michigan, the University of Texas, and the University of California at San Francisco are studying ways to slow aging, as is the Mayo Clinic. Late in 2013, Google brought its trove of cash into the game, founding a spin-off called the California Life Company (known as Calico) to specialize in longevity research. Six months after Calico’s charter was announced, Craig Venter, the biotech entrepreneur who in the 1990s conducted a dramatic race against government laboratories to sequence the human genome, also founded a start-up that seeks ways to slow aging.
  • Longer life has obvious appeal, but it entails societal risks. Politics may come to be dominated by the old, who might vote themselves ever more generous benefits for which the young must pay. Social Security and private pensions could be burdened well beyond what current actuarial tables suggest. If longer life expectancy simply leads to more years in which pensioners are disabled and demand expensive services, health-care costs may balloon as never before, while other social needs go unmet.
  • Aging and politics:
  • Society is dominated by the old—old political leaders, old judges. With each passing year, as longevity increases, the intergenerational imbalance worsens. The old demand benefits for which the young must pay, while people in their 20s become disenchanted, feeling that the deck is stacked against them. National debt increases at an alarming rate. Innovation and fresh thinking disappear as energies are devoted to defending current pie-slicing arrangements.
  • AGEING POPULATION IN JAPAN. – the average median age is 45 years old, and excepted to reach 55 by 2040. “Sheila Smith, a Japan specialist at the Council on Foreign Relations, told me, “Young people in Japan have some of the world’s worst voter-participation rates. They think the old have the system so rigged in their favor, there’s no point in political activity. The young don’t seem excited by the future.” News accounts of young Japanese becoming so apathetic that they’ve lost interest in having sex sound hard to believe, but may bear some truth.
  • WEIRD SCIENCE.
  • Henry Cotton was a scientist that believed in “focal infection therapy” – in his years of study he has plucked more than 11, 000 teeth to cure people of mental illnesses, believing that physical illnesses and infections give rise to hallucinations that made people ‘mentally unstable’. This was made famous with “The Knick”, a popular television serial that features the hospitals in the 1900.
  • Cyber bullying/ cyber trolls
  • In a Pew Research Center survey of 2,849 Internet users, one out of every four women between 18 years old and 24 years old reports having been stalked or sexually harassed online. Two out of five people said they’d been victims of some form of online harassment. And nearly three-quarters of responders said they’d witnessed harassment online.
  • The response to online harassment is often a combination of apathy and “Well, that’s Internet for you.” Victims are sometimes told they are making things up, that their harassment is an isolated incident, or that they are actively seeking the attention of online harassers.
  • Like banner ads and spam bots, online harassment is still routinely treated as part of the landscape of being online.
  • Amanda Hess’ oft-cited article: http://www.psmag.com/navigation/health-and-behavior/women-arent-welcome-internet-72170/ whereby she was sexually harassed over Twitter – as a ‘feminist’ journalist she writes on topics regarding gender rights etc, and was threatened by an anonymous person who set up an entire Twitter (headlessfemalepig) filled with death and rape threats directed to Hess.
  • CAROLINE CRIADO-PEREZ became the English-speaking Internet’s most famous recipient of online threats after she petitioned the British government to put more female faces on its bank notes – soon after, rape and death threats amassed rapidly on her Twitter feed “I will rape you tonight at 9 pm…”.
  • Criado-Perez’s follower count skyrocketed to near 25,000. Her supporters joined in urging British police and Twitter executives to respond.
  • Under the glare of international criticism, the police and the company spent the next few weeks passing the buck back and forth – the police did not want to take responsibility/ get involved in online matters and argued Twitter should take responsibility, and vice versa.
  • HEALTH AND NUTRITION
  • 2010 Healthy, Hunger-Free Kids Act has changed school lunches drastically in Nebraska. The law, supported by Michelle Obama and her “Let’s Move” initiative, made aggressive changes to the school lunch program, requiring schools to switch all of their white grains to whole, to slash salt content, and to offer twice as many fruits and vegetables.
  • EDUCATION
  • “Education,” Horace Mann declared in 1848, “is a great equalizer of the conditions of men, the balance wheel of the social machinery.”
  • According to a 2012 report by the Brookings Institution, less than half of poor children show up to school prepared with the early math and reading skills, emotional and behavioral control, and physical well-being needed to be ready to learn, and that disadvantage persists into adulthood. The report continues, “children with higher levels of school readiness at age five are generally more successful in grade school, less likely to drop out of high school, and earn more as adults, even after adjusting for differences in family background.” Much of this disadvantage has been attributed to what researchers call the “word gap.” Higher-income parents spend nearly a half hour more per day engaged in direct, face-to-face, Goodnight Moon time with their children than low-income parents do, and by the time these children are 5 years old, the poor ones will have heard 30 million fewer words than their wealthy peers.
  • Because the word gap first appears during periods of critical neurological and cognitive development, its effects cannot be easily remedied by later interventions.
  • Bridge: a profit-organisation that has developed structured lessons and curriculum that requires teachers to read off a structured script off the Nook e-book reader, to resolve the problem of uneducated teachers in Kenya – in mere 6 years since its start up, it has become a behemoth in Kenyan education. Started by a couple with a doctorate in anthropology, first initiated in rural China through teaching English to the uneducated.
  • How it works: teachers are issued smartphones that also moonlight as a modem for the tablets, syncing various data including: lesson plans, tardiness and test scores. Whenever teachers arrive late to school, miss a class, or even take too long to scroll through a specific lesson, it’s all tracked by Bridge’s “Master Teachers”—the moniker given to members of the company’s analytic team—in nearly real time.
  • Has created great controversy as it stymies spontaneity and innovation, but the argument is that at least the children are getting a decent education which is better than having none at all.
  • Bridge’s model revolves around what’s known as short-cycle rich-data feedback. The company is also in the process of developing software so teachers know exactly which student to call on for a specific question based on previous test scores and levels of participation.
  • So far, it’s been working: Bridge’s students score an average of 35 percent higher on core reading skills and 19 percent higher in math than their peers in neighboring schools.
  • Other stuff:
  • Today, only 13 percent of U.S. children walk to school. One study found that only 6 percent of kids age 9-13 play outside in a given week.
  • GRADES
  • Grade inflation in Harvard – the median grade in Harvard University is an A-
  • The discussion circles around disagreements about what grades actually mean and who they are for. Are grades signals to students about their mastery of content and the skills of a discipline? Are they ways for professors to establish credibility or purchase popularity? Or are grades meant to send messages to future employers, rather than to the students themselves?

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Explain the theory of a natural monopoly and discuss the extent to which the statement is valid for the case of 21st century Singapore. (25m)

please read previous disclaimer: (especially for this essay)

The theory of natural monopoly has been criticised as an excuse for defending monopolistic privileges, and has no place in the 21st century. Explain the “theory of natural monopoly” and discuss the extent to which the statement is valid for the case of 21st century Singapore. (25m) [TJC 2014]

The theory of natural monopoly:

  1. Scope: characteristics of natural monopoly, why it exists (large BTE, small market relative to output/ MES), Thesis (valid), Antithesis (not valid). Scope is analysis in terms of Allocative efficiency, Productive efficiency, Dynamic efficiency, Distributive efficiency i.e. Income equity, Consumer benefit.
  2. PART 1 OF ESSAY (8m) Explain what a natural monopoly is.
    • In a natural monopoly, there is a single seller of the product and the demand curve for the firm’s goods and services is equal to the market demand curve. Because there is only a single seller, the firm’s products are highly price inelastic due to lack of substitutes in the market.
    • In addition, new firms are unable to enter the market easily due to barriers to entry and exit, that may be strategic, structural or statutory. In the case of a natural monopoly, it is likely that structural barriers to entry is most significant in explaining the existence of a single firm only.
    • A natural monopoly arises because of very high fixed costs and overhead costs, which prevent new firms from entering easily. More pertinently, due to the huge overhead costs, a firm can only achieve a MES (production at minimum cost) at a very high output level; often, the market size relative to the output level at MES is small. Thus there is only room for a single player in the market, as the market cannot accommodate two or more large firms – doing so will result in very high cost of production for firms that will thus be passed on to the consumers and this is undesirable.
    • An example of a natural monopoly in Singapore is the Public Utilities Board (PUB) which supplies electricity and water – there are very high infrastructural, maintenance and construction costs involved, and Singapore has a relatively small land size and population.
    • Another example that is close to a natural monopoly in Singapore would be the transport railway network that is jointly owned by SMRT and SBS.
  3. Existence of a natural monopoly in Singapore today is valid to a large extent, due to the small size of the market and significant internal economies of scale that the natural monopoly can reap.
    • In light of the very high overhead costs, it would be economically feasible for there to only be a single firm in the market, as the market demand is too small to accommodate many players.
    • Draw the downward sloping LRAC curve of natural monopoly, and show that when the market output is halved, the average COP increases very much from P1 to P2.
    • Thus the natural monopoly can produce on a larger scale and expand its output and production levels, and in so doing, enjoy internal economies of scale, which are cost savings that result from expanding scale of production. For example, through bulk buying, the natural monopoly is able to enjoy cheaper prices and better discounts; the large size of the firm also enables it to reap technical economies of scale whereby the factor inputs used can produce significantly more output without increasing costs exponentially, for e.g. PUB can utilise machinery that can construct few hundred kilometres of landlines vs a smaller firm that has to incur higher costs from employing several machines to construct twenty km of landlines repeatedly (lousy e.g., please replace it with something better and more concrete.); This is possible because of the high output at which the natural monopoly produces at.
    • Other e.g. of financial economies of scale whereby the large monopoly is able to obtain loans from banks at lower interest rates due to better credit ratings, e.g. more able to carry out maintenance and restructuring projects. Etc etc. ieos: Technical, financial, marketing, of scale, diversity etc etc.
    • Thus, leaving the production of such goods to a natural monopoly would be more productively efficient than having several smaller firms present, due to the significant cost savings that can be reaped from the presence of a single firm only.
    • Hence, such essentials can be made more affordable to citizens as firm can pass on the cost savings as lower prices, thus, is beneficial and justified on grounds of productive efficiency and equity.
  4. Thesis: Existence of a natural monopoly is valid as it improve consumer welfare through its ability to practise price discrimination.
    • For e.g. in Singapore, the transport network is dominated by SMRT and SBS and appears to function almost as a monopoly- the high degree of market power conferred to the monopolist is beneficial as it enables the monopoly to segregate the market into markets with different price elasticities of demand, with no possibility of resale among the markets.
    • For e.g. Concession passes with lower prices are issued to students aged below 18 as well as to elderly aged above 60 years old—these group of people can travel on the MRT/ buses at a lower costs than adults. This is possible because the students or elderly are viewed to be more price elastic to prices of transport costs, as they are not working hence commuting costs take up a larger proportion of their income. Thus, as a natural monopoly, the monopoly has the ability to charge lower prices for this group of people. The ‘loss’ from this group is thus made up by the group which has a more price inelastic demand, the adults who pay higher fares.
    • This improves consumer welfare and equity as it ensures that transport remains accessible and available for all Singaporeans.
    • Moreover the natural monopoly is justified especially in Singapore’s transport industry, because the supernormal profits the monopolist earns enable it to diversify its transport network, providing services in remote and less accessible/ populated areas, increasing dynamic efficiency for the consumer and making society more interconnected.
    • Hence, on the grounds of greater consumer benefit, equity and greater dynamic efficiency a natural monopoly is able to achieve, its existence is thus justified and valid for the case of Singapore today to a large extent.
  5. Not valid as the existence of a natural monopoly gives rise to allocative inefficiency from underallocation of resources.
    • Monopoly is profit-maximising and charges at the output where MC=MR due to ability to set high prices given it is the single seller hence the demand curve is price inelastic. The monopoly restricts output at Q1 and charges a high price.
    • At Q1, the Price (AR) is greater than MC (marginal cost) of producing the good; this means that the benefit that society places on an additional unit of good as represented by AR is greater than the costs to society for producing an additional unit of the good. This results in deadweight welfare loss, as beneficial transactions do not occur – there is an underallocation of resources to the production of the particular good.
    • This problem is worsened when the natural monopoly produces an essential good- for e.g. in Singapore, the Public Utilities Board (PUB) functions as a monopoly. However it is regulated by the government hence is unable to charge excessive prices, but in other countries whereby monopolies may not be regulated, the natural monopoly is undesirable as it can exploit consumers and represent an inefficient allocation of resources that is not justified on economic terms.
    • L3, Evaluating extent: However in the case of Singapore, the monopoly (PUB) as well as semi-monopoly (duopoly) in SMRT/ SBS are both regulated by the government which seeks to maximise consumer welfare. For e.g. SMRT’s decision to increase prices has to first be vetted through the Public Transport Council and subject to government’s approval. Thus it is unlikely that the monopoly can charge excessively high prices, and the consumer is not exploited as he is protected by government regulations.
  6. Not justified as the natural monopoly may be X-inefficient/ productively inefficient.
    • Due to large market share and high market power which the monopoly has, the monopoly is likely to lack incentive to keep costs low since there is no threat of competition to erode their supernormal profits. This is especially prevalent in a natural monopoly more so than a normal monopoly which tends to subscribe to the theory of contestable markets – the natural monopoly is unlikely to fear the entry of new firms given its dominant position and prohibitively high barriers to entry.
    • As a result, the natural monopoly is able to rely on its high total revenue to make up for the costs and still retain its supernormal profits. There is no incentive to cut costs in production, and this will lead to X-inefficiency that is undesirable and possibly the higher costs of production from lowered efficiency may be passed on unfairly to the consumers.
    • Thus, on the grounds of productive inefficiency, the natural monopoly appears to be unjustified.
  7. Other stuff…? (Antithesis appears weak L).
  8. Conclusion:
    • While the existence of a natural monopoly may have been made more redundant in recent years, it appears that Singapore will likely continue with having natural monopolies in the various industries due to the small market size of the country that cannot accommodate many sellers.
    • Its benefits may far outweigh the cons (e.g. of X-inefficiency) especially in Singapore where monopolies are carefully regulated to ensure no exploitative pricing.
    • Also in many instances the greater choices and ‘scope’ in terms of more MRT stations islandwide is a necessary and more desirable tradeoff for higher costs.
    • It is of great importance that we allow these firms operating in the various industries (transport, utilities) to retain their supernormal profits, only then can consumers enjoy better quality products in the future.
    • Basically: whether a monopoly should exist in the industry depends on 1. The cost structure of the industry – so if there is a very high total fixed: variable costs, then a monopoly would be better suited due to the large output and subsequent EOS it can enjoy. 2. The demands of the good & service for R&D, improvement etc i.e. to what extent are the SNP of the monopoly beneficial to SOCIETY? In terms of better quality products, wider range etc.
    • Other factors such as government regulation and intervention that ensure the welfare of citizens are met, regardless of the type of market structure that exists within the various industries.

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Assess the extent to which an improvement in the living standards of an economy requires that managing inflation be the top economic priority. [25]

NOTE and very important disclaimer:

yay, the first Econs essay! anyway, disclaimer : I am NOT a qualified Economics student/ teacher, so this is by no means a model essay AT ALL. just my two cents on how I would have written it.

‘The Monetary Authority of Singapore’s [MAS] traditional defence of a strong Singapore dollar policy is built on balancing imported inflation against export competitiveness.’

The Straits Times, 29th July 2014

Assess the extent to which an improvement in the living standards of an economy requires that managing inflation be the top economic priority.  (25) [TJC 2014 P2]

Planning – intro, define SOL, define inflation, TOP economic priority.

SCOPE:

Micro goals: Efficiency, Equity

Macro goals: Low inflation, Low unemployment, Strong & sustained economic growth, healthy BOP.

  1. KEY THINGS IN ITNRODUCTION
    • Define SOL: Material SOL is measured by one’s ability to consume material goods and services of choice, whereby consuming higher levels of g&s is able to raise the SOL for an individual. Non-material SOL is more qualitative in nature and depends on other factors such as leisure time, environment and quality of life.
    • TOP economic priority: Should be achieved as the most important goal
    • Acknowledge that there will be trade-offs
  2. Firstly, L2 framework:
    • Define inflation: Sustained increase in general price levels
    • Explain the 2 types of inflation: Cost-push and Demand-pull
    • Explain HOW governments can keep inflation low: through employing contractionary FP/ MP (BRIEF explanation only)
  3. Thesis: Yes, for material SOL to improve, inflation must be kept low and as the TOP priority.
    • Define inflation: Sustained increase in general price levels
    • Explain how inflation is kept low
    • Explain why low inflation is important
    • HOW it brings about improvements in material AND non-material SOL
    • L3 à To a LARGE extent, inflation is the top priority. Esp. for countries like SG, talk about income inequality which can give rise to dissatisfaction.
    • Infl is top priority esp for countries heavily dependent on investments and FDIs like SG where FDIs are affected by inflation rates
    • Top priority esp for countries like SG that is export-dependent because high inflation erodes our export competitiveness that will fall in X, fall in AD, fall in RNY
  4. Thesis: Yes, for non-material SOL to improve, inflation must be the top priority.
    • Possible approach is to explain the undesirability of high inflation.
    • Relate to non-material SOL – erode values of savings, etc.
  5. Antithesis: While it is acknowledged that a low inflation rate is beneficial to an economy and can bring about significant improvement in SOL, keeping inflation low may not necessarily be the top priority for countries seeking to improve their SOL.
  6. Explain TRADE-OFF 1: Slower Economic Growth
    • Explain that to keep inflation low (DD-pull inflation), government often has to employ contractionary policies to reduce aggregate demand – e.g. contractionary MP where government buys bonds from the private sector, decreasing money supply in the domestic market, causing rise in interest rates.
    • When interest rates rise, there is increase in cost of borrowing – household expenditure on consumer durables that require loans fall; no. of projects with MEI > i/r will fall, so I will fall (domestic I) à leftward shift of AD
    • Draw diagram: Show leftward shift in AD from Yf to AD2, with obvious fall in GPL and RNY.
    • Explain that with the fall in AD, firms will experience an unplanned increase in stocks hence choose to cut back on production levels, and in so doing, decrease the demand for labour that is a derived demand à may result in increase in cyclical unemployment.
    • Thus while the government has achieved its aim of keeping inflation levels/ GPL low as seen from the fall in GPL from P1 to P2, this has come at the expense of actual economic growth for the economy and employment for the citizens.
    • Given that this will lead to fall in wealth of households, fall in disposable income and hence purchasing power, households experience lower ability to consume goods and services of choice hence may in fact experience a fall in material standard of living due to the fall in income, despite lower general price levels.
    • L3, EXTENT: As a whole, it is likely that countries that are operating near Yf may benefit more from keeping inflationary pressures low compared to economies which are undergoing a recessionary period.
    • Can show how for countries like China which has been experiencing severe physical crowding out effect/ shortage of resources due to excessive growth, keeping inflation low should be the primary concern to mitigate excessive increases in prices.
    • But for economies which have spare capacity available and able to accommodate increases in AD and stronger growth, these countries should instead focus on EG as a priority to improve SOL rather than low inflation, which would worsen the problem of slow growth further.
  7. AT: TRADE OFF 2: Lower G expenditure on social welfare projects, fall in citizen’s non-material SOL from employing a contractionary FP.
    • Explain that fall in G = fall in AD = fall in GPL (with diagram)
    • g. by cutting back on government expenditure on core growth areas such as infrastructure, education and healthcare. à will affect future SOL since this will lower the productive capacity of the economy in the LR – may in fact worsen inflationary pressures in the future.
    • Also when government reduces subsidies on necessities such as healthcare, this may result in increased cost of production (if subsidies are given to the producer) that may be passed on as increased prices for citizens. Given that healthcare is viewed as an essential good, the increase in prices is undesirable as the higher price tags may deter individuals who truly need healthcare from consuming it.
    • Also that expensive healthcare, education costs will worsen income inequity and hence lower non-material standard of living in society – this is because such high costs are likely to take up a larger proportion of the poor’s income than it will of the wealthy.
    • Increase income inequity is undesirable, will lead to dissatisfaction and unhappiness, fall in non-material SOL especially with possibility of higher crime, protest rates etc.
    • Extent: Reference to countries with high Gini coefficient e.g. China and Singapore.
  8. Other goals are more important than achieving low inflation, such as strong economic growth.
    • g. China which prioritises economic growth above other goals – strong double-digit growth in years, accumulating huge fiscal reserves and foreign reserves
    • Strong economic growth, strong investor confidence, able to attract foreign investors more successfully than ‘lower prices’ from low inflation
    • With strong economic growth, the government can collect more tax receipts due to higher nationwide employment rates, increase government’s budget hence greater ability to spend on socially desirable projects e.g. infrastructure, R&D etc that can boost productivity and productive capacity in the LR, for potential growth à Strong sustained EG can hence keep inflationary pressures low.
  9. Boosting productivity is more important than keeping inflation low –
    • Use of CFP/ CMP to keep inflation low is a short-run measure only that is unlikely to be sustainable.
    • Government should seek to boost productivity of the workforce through employing supply-side policies, which are more important as it prepares the economy for long-term sustained growth while keeping general price levels low.
    • For e.g. government can encourage workers to upgrade and learn new skills, to improve their productivity and occupational mobility. With higher productivity, e.g. only one man required to operate a combine harvester machine versus hiring 10 workers to collect crops, firms are able to save on labour costs, decreasing their costs of production, hence able to increase their supply at every GPL, increasing SRAS. Draw diagram, downward shift of AS curve. à Actual economic growth since RNY also increases.
    • Workers are also more occupationally mobile hence when governments seek to restructure the economy e.g. Singapore restructuring from capital technology-based economy to knowledge-based economy, workers are equipped to meet the requirements of these new jobs hence will not be structurally unemployed.
    • Thus, by focusing on boosting productivity instead of keeping inflation low, an economy is likely to see more success in improving the standards of living in society, especially in the long run.
  10. In conclusion…
    • While the benefits of keeping inflation low are undeniable, it is perhaps not the most important means of achieving a better standard of living for all in the society, especially in the long run.
    • Instead a government can look to prioritising other goals and achieving these by employing other policies – by the Tinbergein Theil theory, an economy should employ more than one policy to achieve more than one goal.
    • Ultimately it is strong and sustained economic growth that will enable citizens to enjoy higher income and higher purchasing power thus improve their own standard of living rather than low inflation. Nonetheless governments should have the necessary prudence and discernment to employ appropriate contractionary policies when the need arises, to keep inflation levels low.
    • Consider that priorities will differ for different economies, e.g. US with large fiscal debt, loss of CA; developing countries with poor economic growth and very low productivity e.g. Myanmar, India; Singapore with ageing population, shrinking workforce and very limited factor resources; China with booming economy, strong growth, but escalating inflationary pressures and income inequity as well as environmental damage.

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General Paper Questions for P1 (2014 Prelims)

… i have no idea how legal posting this here is, but. Internet, as a vehicle for dissemination of information, censorship (non-existent), piracy issues, copyright … etc, the list goes on. Anyway, here:

Interesting facts:

1. there are several JCs which have similar questions phrased differently. e.g. Should countries be concerned with international rather than domestic affairs; Should politics be left solely to the politician

other ‘fun’ questions on topics like Greed, the place of the book vs screen adaptation (which my teacher advises strongly against, but which i still do (in fact I did a question on “Greed is good”)

Environment questions don’t stray very far from what we’re exposed to — role of the individual vs government vs international corporations; Role as in, in bringing about, in creating, in resolving the problem. Also micro stuff like Tourism should be discouraged because it causes more harm to the environment.

Your society questions — I’ve been a victim of this before, so just my two cents: it is NOT your best bet, however simple and safe it may seem. For simple reasons: 1. it requires depth, and usually a lot more analysis than mere regurgitation and synthesis of content (while this is arguably true for all topics regardless, i find that ‘your society’ questions have greater demand in terms of depth vs the other more conventional questions where impressive examples and clear links back to the questions can save you, kind of.) 2. Trust me, you DON’T know your society (Singapore) as well as you think you do :P. I.e. Yes, we may appear to be a kiasu/ kiasi/ overcompetitive/ to (wrongly??) prioritise economic growth over all else on the surface and in general, BUT a group is NEVER homogeneous!!! So it can get pretty hard to argue…. Though, I suppose a consolation is that you are pretty familiar with the happenings of Singapore, so : ).

And… I haven’t read through everything (ok I have), so i can’t really give a detailed analysis (haha, not my role, unfortunately) – but anyway the questions here are hardly important; the questions that are going to appear in 12 days (OMG *cue freaking out*) will matter far more than these….

All the best to all studying!!!!! We’re all in this together : ) and yeah, we’re going to kick ass : ). P.S. but don’t kick too much ass, leave an A for me to get too :(.

General Paper 2014 Prelim P1 compilation

ACJC

  1. ‘It is increasingly difficult to be ethical in today’s world.’ How far is this true?
  2. ‘Obsession with profit should no longer be the driving force for businesses.’ Discuss.
  3. How important is it to keep secrets?
  4. ‘A holistic education for all is an unrealistic dream.’ Comment.
  5. ‘Globalization reduces the likelihood of conflict.’ Do you agree?
  6. Should limitations be placed on the development of military technology?
  7. ‘If you want to stay in this country, integrate!’ To what extent should migrants conform to the culture of their adopted country?
  8. ‘Longevity is a curse rather than a blessing.’ Do you agree?
  9. ‘The greatest enemy of environmental conservation is politics.’ To what extent is this a fair statement?
  10. Have we become too obsessed with image?
  11. ‘Children should be banned from visiting museums.’ Discuss.
  12. ‘People have become too careful about what they say.’ To what extent is this true of your society?

AJC

  1. Religion is losing its influence in today’s world. Do you agree?
  2. To what extent has technology had a positive impact on the health of people?
  3. How far is it acceptable for animals to be used for financial gain?
  4. Traditions have no place in modern society. Discuss.
  5. Assess the impact of the media on sport.
  6. The Arts are only for enjoyment, not for making a living. Discuss.
  7. How important is conformity for your society?
  8. Fun is overrated. What is your view?
  9. Do you agree that morality is often sacrificed for progress?
  10. Is the growing distrust towards the government in today’s world desirable?
  11. Should air travel still be encouraged in today’s world?
  12. How far can the needs of the disadvantaged be met in your society?

CJC

  1. To what extent does cinema prepare the viewer for the challenges of modern life?
  2. ‘To be an effective leader, one needs to be tough and ruthless.’ Discuss.
  3. Is the knowledge of history still essential to progress in the world today?
  4. Does popular art have any real merit?
  5. Is the fear of foreigners a myth or a reality in your society today?
  6. ‘Free speech is more of a curse than a blessing in social media.’ Comment.
  7. Consider the view that young people today are too indifferent to care about making a difference.
  8. ‘The answer to environmental damage is not to be found in technology but by leading a simpler life.’ How far do you agree?
  9. ‘Morality is the voice of authority in disguise.’ What is your view?
  10. How far do you agree that sport divides the world rather than unites?
  11. Is democracy in crisis?
  12. ‘Optimism without realism is just a pleasant delusion.’ Discuss.

DHS

  1. ‘The most popular views are those that are the least wise.’ To what extent do you agree?
  2. ‘Male politicians, living or dead, receive more recognition than female politicians who are far more

deserving.’ Do you agree?

  1. Is there really an appreciation of the arts in your society?
  2. How effective are international efforts in easing environmental problems?
  3. Discuss the appeal and value of cities.
  4. Can we ever be prepared for future crises?
  5. ‘Being a small country is as much a good thing as a bad thing.’ Discuss.
  6. ‘It makes no sense that people are still interested in or afraid of the supernatural today.’ Is this a fair

comment?

  1. Is the attainment of happiness ever possible?
  2. To what extent are foreign films or foreign television programmes significant to your society?
  3. Is there any point in preserving traditional games in the world?
  4. ‘Only the scientist should determine the nature and direction of scientific research.’ How far do you agree?

HCI

  1. Do you agree that, as long as no one suffers from extreme poverty, we need not be concerned about income inequality?
  2. ‘All fashion is mere foolishness – it engages creativity without purpose and encourages imitation without discrimination.’ Discuss.
  3. Can the vast amounts that countries spend on weapons be justified?
  4. Consider the view that imposing international sanctions on a country is usually ineffective.
  5. Most young people today can be expected to have between five to seven different jobs in their lifetime. Are you excited or disturbed by such a prospect?
  6. ‘Given the ever-increasing pace of globalization, it is imperative that governments make every effort to instil a strong sense of patriotism in their citizens.’ How far do you agree?
  7. ‘Unless governments have the courage to make extremely unpopular decisions today, we will all suffer tomorrow.’ To what extent does this apply to your own country?
  8. ‘Any scientific research which has the potential to bring about catastrophic consequences should be banned immediately.’ What is your view?
  9. What should be the roles and responsibilities of newspaper journalists and why do they often fail to fulfil them?
  10. ‘Too many people today loudly insist on their rights whilst totally ignoring their responsibilities.’ How true is this in your own country?
  11. Discuss the claim that social media has been the ruination of the younger generation.
  12. Do you agree with the view that comics and cartoons are strictly for children?

IJC

  1. ‘There is little need to pay attention to less developed countries.’ Discuss.
  2. ‘The world today is obsessed with fear.’
  3. How far should people be individualistic?
  4. To what extent do foreign news and foreign entertainment media have a positive impact on your society?
  5. Can surveys and polls ever be useful?
  6. ‘Choice is power.’ Discuss.
  7. ‘Professional sports are a waste of time.’ What is your view?
  8. How far should businesses help the disadvantaged?
  9. ‘The Arts are only for the educated.’ Discuss.
  10. How far are traditional values critical to the survival of your society?
  11. ‘Big corporations are the main cause of ecological problems.’ Do you agree?
  12. To what extent does technology have an impact on democracy in today’s world?

JJC

  1. “People are placing too much faith in medical science.” Do you agree?
  2. ‘How far are our environmental problems a result of our greed?
  3. Working from home should be discouraged, not promoted. Comment.
  4. To what extent has social media had a positive impact on your society?
  5. ‘Individualism, not conformity, should be the main aim of all schools.’ Do you agree?
  6. Is foreign influence always desirable to a country?
  7. How important is it to conserve historical buildings and places in your society?
  8. To what extent are the rights of children protected today?
  9. Should criminals be shown compassion?
  10. ‘Religion divides, rather than unites.’ Discuss.
  11. Consider the view that the spirit of fair play no longer exists today.
  12. How far can an individual determine his own future?

MJC

  1. ‘Books are always more powerful than their screen adaptations’. What is your view?
  2. Is there any point in having routines in an uncertain world?
  3. Should we be concerned with charity when individuals are accountable for their own welfare?
  4. Do you agree that the key to good governance is the courage to make unpopular decisions?
  5. To what extent has technology stifled creativity in your society?
  6. Is nuclear energy the answer to the energy crisis?
  7. How far should we rely on statistics when making decisions?
  8. ‘More attention should be given to the arts, not sports.’ Discuss this view with reference to your society.
  9. How effective are international efforts in addressing conflicts?
  10. Consider the appeal and value of superheroes today.
  11. Are religious leaders still relevant today?
  12. Consider the view that fashion is aesthetically pleasing, but of little practical use.

NJC

  1. Leadership is more about popularity than ability. What do you think?
  2. Is there still a place for privacy in today’s world?
  3. Discuss the view that too much faith is placed in scientific progress.
  4. The advancement of a country is defined by its commitment to the Arts. Is this a fair comment?
  5. Truth is more dangerous than lies. Discuss.
  6. How far should the government dictate the personal affairs of its citizens in your society?
  7. To what extent do advertisements promote gender stereotypes?
  8. Photography is no longer about art and more about self. Do you agree?
  9. To what extent has your society achieved inclusiveness?
  10. Mathematics is more practical than history. Discuss.
  11. Protection of the environment is the most serious challenge we face nowadays. What do you think?
  12. The ills of the modern world arise from apathy. Do you agree?

NYJC

  1. Is there any value in preserving dialects in your society?
  2. It is the choices we make that matter, not the circumstances we are born into. To what extent do you agree with this statement?
  3. Should we embrace the advances of life sciences so readily?
  4. Businesses should not be expected to look beyond their own needs. What is your view?
  5. Does the world today give us any reason to be optimistic about the future?
  6. In this digital age, do newspapers and magazines still have a place in modern society?
  7. Should countries host major sporting events when the basic needs of their own people are not being met?
  8. Too much faith has been placed in modern medicine. Do you agree?
  9. Discuss the claim that the arts are not for everyone.
  10. The key criterion for good government is how well the needs of the disadvantaged are met. Is this a fair assessment?
  11. Is obedience always desirable?
  12. The pursuit of wealth is as much a good thing as a bad thing. Do you agree? Discuss this with reference to your society.

PJC

Does architecture truly reflect the character of a country?
‘Charity begins at home.’ Is this still practised today?
To what extent does religion play a significant role in the lives of people?
‘Happiness is much sought after in modern society, but it remains elusive.’ Is this true in your country?
‘How a country is run should only be left to politicians.’ What is your view?
‘Technology no longer serves people; people serve technology.’ Discuss.
‘Creativity can never be taught.’ Is this true?
‘The fear of punishment does not make society better.’ Do you agree?
To what extent has capitalism undermined people’s freedom?
Is nuclear energy really the answer to declining resources and environmental problems?
‘Competition should be embraced and not feared.’ To what extent is this evident in your society?
Consider the view that the Internet could, and should, be regulated?

RI

  1. To what extent can the literary or performing arts be a vehicle for change?
  2. Greed is good. To what extent do you agree with statement?
  3. We do not do enough to help the less fortunate. Is this a fair assessment of your society?
  4. Consider the value of solitude.
  5. Censorship is both harmful and futile in today’s society. Comment.
  6. Young people today think of nothing but themselves. Is this a fair description?
  7. Do you agree that that best way to combat disease is through science?
  8. Pragmatism is more important than morality. Discuss this with reference to politics.
  9. To what extent have people given up their freedom for comfort?
  10. We have placed too much importance on historical preservation. Discuss this with reference to your society.
  11. Religion should always remain a private affair. Do you agree?
  12. The environment should be the responsibility of the individual, not the government. Comment.

RVHS

  1. Greed, not need, is largely to blame for the increase in crimes today. Comment.
  2. To what extent does the media reflect what is wrong with society today?
  3. It is just as important to unlearn as it is to learn. Do you agree?
  4. Without money, conservation is just conversation. How far do you agree with this view?
  5. Too much attention has been paid to the elderly at the expense of the young. How far is this true of your society?
  6. Tourism impoverishes us. Do you agree?
  7. We cannot change the world for the better unless we first change ourselves. Comment.
  8. People should have privileges in proportion to their intelligence. Comment.
  9. Poverty is not the fault of the poor. Discuss.
  10. Does nostalgia have a place in your society?
  11. Do you agree that censorship is the greatest obstacle to progress?
  12. Science gathers knowledge faster than society gathers wisdom. Discuss.

SAJC

  1. To what extent should politics be left to the politicians?
  2. Should immigration be embraced?
  3. ‘Economically rich, but culturally poor.’ How far is this true of Singapore?
  4. ‘Young people today are better educated than their parents, but no wiser.’ Is this a fair statement?
  5. To what extent should technology be used to enhance the human body?
  6. Can cities ever be environmentally friendly?
  7. ‘Privacy is given too much importance today.’ Do you agree?
  8. Consider the view that the pleasurable things in life are bad for you.
  9. Is it true that the aged are always a liability?
  10. ‘Photography has lost its value today.’ Do you agree?
  11. Does being pragmatic take the joy out of living?
  12. ‘Win at all costs.’ Is this a true reflection of sports today?

SRJC

  1. ‘For the sake of the planet, tourism should be discouraged. Discuss.
  2. To what extent are international agreements really effective?
  3. Is censorship losing its relevance in the modern world?
  4. ‘Hosting major international sporting events creates more problems than benefits.’ Do you agree?
  5. Can breaking the law ever be justified?
  6. Discuss the claim that your society pays more attention to the Sciences than the Arts.
  7. How far should the state interfere in the life of individuals?
  8. ‘Technological advancements have reduced the problem of poverty.’ To what extent is this true?
  9. ‘You are what you eat.’ How far do you agree?
  10. ‘We have sacrificed too much for economic progress.’ Is this true of your society?
  11. ‘Violence is the only effective weapon available to people who are oppressed.’ Do you agree?
  12. How important is it for people to understand other cultures?

TJC

  1. Censorship has no place in the arts. What is your view?
  2. Consider the claim that too much faith is paced in technology.
  3. The study of history is losing its significance in the modern world. Is this a fair comment?
  4. How important are small businesses to your society?
  5. Should we ban the use of animals for sport and entertainment?
  6. Food security is an increasingly pressing issue in the world today. Discuss.
  7. Should governments provide free healthcare?
  8. Advertisements should not be allowed to target children. Discuss.
  9. Is there any point in bothering about privacy when very little is private these days?
  10. It is important to pay more attention to the criminal than the crime. Do you agree?
  11. To what extent can small countries make their presence felt in international affairs?
  12. Power attracts the worst and corrupts the best. How far do you agree with this statement?

TPJC

  1. Is gender still a relevant concept in today’s world?
  2. Balanced reporting is an impossible task. Discuss.
  3. The more society advances, the less satisfied it becomes. To what extent is this true?
  4. Capital punishment is unbefitting of a civilised society. Discuss.
  5. Is multilingualism vital in the world today?
  6. Environmental concerns will always play second fiddle to progress. How far is this true in our country?
  7. To what extent does science rob man of their sense of humanity?
  8. Poverty is not a problem for the rich to solve. Is this a fair comment?
  9. Sportsmen get more recognition than they deserve. To what extent do you agree?
  10. Is religion increasingly irrelevant in today’s world?
  11. Is there any value in preserving historical sites in your society?
  12. ‘Popular opinion is always the right opinion.’ Discuss.

VJC

  1. ‘True democracy is not just about having the right to vote.’ Do you agree?
  2. How effective have global efforts been in resolving the problem of international conflict?
  3. Is poverty largely to blame for environmental problems today?
  4. ‘The world would be a better place if there were no religion.’ What is your view?
  5. ‘The solution to the problem of crime is education.’ Discuss.
  6. Is it possible for businesses to do well and at the same time do good?
  7. ‘We have a love-hate relationship with advertising.’ Comment.
  8. ‘The key to mankind’s survival lies in scientific research.’ Discuss.
  9. Is tolerance always a virtue?
  10. How far should societies aim to preserve traditional art forms in today’s modern world?
  11. ‘Victim of its own success.’ Is this an apt description of the challenges facing your society?
  12. Assess the value of the study of History today.

YJC

  1. Is there any value in celebrating failure?
  2. Why should individuals be concerned about inequality when individual efforts count for very little?
  3. The limits of one’s language limit one’s world. Discuss.
  4. Technology has increased our awareness of the less fortunate, but it has not made us more compassionate. Is this a fair statement?
  5. Should governments determine what is right or wrong for their people?
  6. The only reason for the preservation of historical landmarks is sentimentality. How far do you agree?
  7. How important is planning in your society?
  8. To what extent is eco-tourism a mere excuse to draw in the tourist dollar?
  9. Money spent on the arts is an indulgence that only the affluent can afford. How true is this of your society?
  10. The social media has enslaved not liberated us. Do you agree?
  11. Should the state prepare its people for old age?
  12. We have reached a point where political, economic and social factors pre-determine our lives. What is your view?

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